
Fresh Tracks Asia
The First Strategic Consulting Agency providing a bridge between Chinese and American Entertainment.
What We Do
Fresh Tracks Asia is a strategic consulting agency that connects the entertainment and gaming industries between China and the United States. Our experience in navigating the cultural divide provides businesses a strategic advantage when planning and executing their international business plans
Fresh Tracks Asia’s close relationships with both the Chinese and US Entertainment Industries put us in a unique position that allows us to provide a seamless and efficient platform to help guide your business through this ever changing and rapidly evolving landscape.
How Can We Help You?
Seeing a need for honest and transparent solutions in Entertainment between the US and Chinese markets, Founder and CEO Tim Heslin decided to start Fresh Tracks Asia to lower the barriers to entry into both markets through strategic business development, partnership opportunities, and much needed access to like minded people living in different cultures.
With our wide network of Entertainment industry professionals in both China and the US, we can provide you unprecedented access to artists of all genres at any level - from DJs to Rock Bands and A-Listers to C-Listers. You name it, we got it.

Beyonce
Beyonce Knowles is an American singer-songwriter and actress.Throughout her career, Beyoncé has sold over 100 million records worldwide, making her one of the world’s best-selling music artists. In 2009, Billboard named her the Top Radio Songs Artist of the Decade and the Top Female Artist of the 2000s decade. Among numerous awards and accolades, Beyoncé has won 23 Grammy Awards and is the most nominated woman in the award's history. In 2014, she was listed among Time's 100 most influential people in the world for a second year in a row. Forbes ranked her as the most powerful female in entertainment on their 2015 and 2017 lists, and in 2016, she occupied the sixth place for Time's Person of the Year.
Celine Dion
Celine Dion is a Canadian Singer. She has won five Grammy Awards, including Album of the Year and Record of the Year. Billboard named her the "Queen of Adult Contemporary" for having the most number ones on the radio format for a female artist. She is the second best-selling female artist in the US during the Nielsen SoundScan era. In 2003, she was honoured by the International Federation of the Phonographic Industry (IFPI) for selling over 50 million albums in Europe. She remains the best-selling Canadian artist and one of the best-selling artists of all time with record sales of over 200 million copies worldwide.

J-Lo
Jennifer Lopez is an American actress, singer, dancer, and producer. For her first leading role in the 1997 Selena, López received a Golden Globe nomination and became the first Latin actress to earn over US$1 million for a film. She went on to star in Anaconda (1997) and Out of Sight (1998), later establishing herself as the highest-paid Latin actress in Hollywood. With a cumulative film gross of US$3 billion and estimated global sales of 80 million records, López is regarded as the most influential Latin performer in the United States. In 2012, Forbes ranked her as the most powerful celebrity in the world, as well as the 38th most powerful woman in the world. Time listed her among the 100 most influential people in the world in 2018.
Shakira
Shakira is a Colombian singer, songwriter, dancer, businesswoman, and philanthropist. Shakira has received numerous awards, including 3 Grammy Awards, 13 Latin Grammy Awards, 4 MTV Video Music Awards, 7 Billboard Music Awards, 39 Billboard Latin Music Awards and has been Golden Globe-nominated. She has a star on the Hollywood Walk of Fame and sold over 75 million records worldwide, making her one of the world's best-selling music artists. She is a goodwill ambassador for UNICEF. Her official song for the 2010 FIFA World Cup, "Waka Waka (This Time for Africa)", became the biggest-selling World Cup song of all time with 10 million downloads. With over 2 billion views, it is one of the most viewed music videos on YouTube. She has four of the twenty top-selling hits of the 2000s, more than any other artist.
Meghan Trainor
Meghan Trainor is an American singer-songwriter. During her career, Trainor has won four ASCAP Pop Music Awards, two Billboard Music Awards, a People's Choice Award, and received one Grammy Award. Trainor received the accolade for Best Female Artist at the 2009 International Acoustic Music Awards, the Grand Prize at the 2010 New Orleans Songwriters Festival, the 2011 Tennessee Concerts Song Contest, and the John Lennon Love Song Songwriting Contest. She was named the "Breakthrough Artist of the Year" by the Music Business Association in 2014. Among her achievements, Trainor became the 21st woman to land her debut single at the top of the Billboard Hot 100, and the fifth female artist to follow up her chart-topping debut single with another top 5 release. On the Billboard Year-End charts for 2015, Trainor was listed seventh on Top Artists and second on Top Female Artists.
Pearl Jam
Pearl Jam is an American rock band formed in 1990 in Seattle, Washington. The band had sold nearly 32 million albums in the United States by 2012, and by 2018, they had sold more than 85 million albums worldwide. Pearl Jam outsold many of its contemporary alternative rock bands from the early 1990s, and is considered one of the most influential bands of the decade. AllMusic editor Stephen Erlewine referred to Pearl Jam as "the most popular American rock & roll band of the '90s". Pearl Jam was inducted into the Rock and Roll Hall of Fame on April 7, 2017, in its first year of eligibility. They were ranked at number 8 in a reader poll by Rolling Stone magazine in its Top ten live acts of all time issue.
Major Artists We’ve Worked With
Those were just a few of the big names we’ve worked with, but our client list extends far beyond the few we highlighted. Other major artists we’ve worked with include but are not limited to:
- Michael Jackson
- Ozzy Osbourne
- Sara Bareilles
- Gloria Estefan
- Rage Against The Machine
- The Fray
- Incubus